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The pro-social public relations campaigns of an organization. Cause marketing is defined as public relations activities in which a nonprofit or social issue is highlighted in conjunction with a corporation’s brand, product, or mission (ie. “Our company cares about this cause” and/or “A percentage of this product’s proceeds will be donated to this cause”) A corporation’s holistic approach to “doing good,” the CEP is about improving the quality of life, making a difference, and developing the combination of knowledge, skills, values, trust and motivation among people to give back. This includes programs and initiatives that provide and support activities such as volunteering, pro bono service, in-kind giving, philanthropy, sponsorship, cause marketing, neighboring, and nonpartisan information sharing. (See also: “Civic Engagement”) The process through with a corporation demonstrates its commitment to giving back, often through development of a “Civic Engagement Program” which allocates financial and human resources toward improving communities in which they operate. The practice of an organization working strategically with another institution outside of their sector (ie. a business partnering with a nonprofit to address an issue or start an initiative). A corporation’s programs and policies that mobilize employees to engage in direct service on an issue or with a nonprofit organization. Common forms of this activity can include, but not limited to painting, environmental clean-up, mentoring, and tutoring. Goods, products, services, or equipment that are donated to an organization or cause but would not be considered a financial contribution. For example, donation of computers no longer being used by a corporation, or purchase of food for a community event. The act of using one’s personal commitment to secure additional funds, resources, or commitments from other institutions. For example, a corporation’s monetary contribution that is then matched by its suppliers and other business partners. The process of individuals using professional skills (or donating skilled labor) in service on an issue or in service to a nonprofit organization. Also known as skills-based volunteering, this can include, but is not limited to, services such as accounting, marketing, finance, graphic design, and technology.