Article discusses a new study from Forbes Insights about paradigms in corporate citizenship giving and practice. An excerpt:

The top issue, according to a study published by Forbes Insights, entitled “Corporate Philanthropy: The New Paradigm: Volunteerism. Competence. Results,” is social services. Forty-five percent of companies address social services in their corporate social responsibility (CSR) efforts. At number two: environmental causes (44% of companies). Community development came in third with 40% support. These are followed by health services and economic development.

It’s not surprising that CEOs and other decision makers would want to promote these issues. The skeptics can say that this is self-serving and benefits business. On the other hand, it’s logical that corporate decision makers would be more interested and emotionally invested in business-related causes. Moreover, for those who question the motivation behind corporate philanthropy, it is telling that there is a clear breakdown in which causes are most supported.


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