NCOC Featured Discussion

Infographic: Social Media’s Impact on Giving in 2012

December 17, 2012
An infographic detailing the many ways social media has helped facilitate online giving in 2012. This infographic was created by MDG advertising and was published in PCMag and Nonprofit Quarterly.

The data show that the average online donation through social media is rising yearly, and has doubled in the last five years. This data should help nonprofits think about how they use social media to facilitate fundraising, as well as raise brand awareness and recruit supporters. 68 percent of people said they would “take time to learn more about a charity if they see a friend posting about it.”

The infographic also explores the impact of “Giving Tuesday,” a campaign to create a national day of giving at the start of the annual holiday season.

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