Article by Todd Cohen discusses the alignment of corporate engagement and philanthropy programs with a business’ bottom line:

Slammed by the economy and global competition, a growing number of companies are retooling their business model to incorporate philanthropic strategies to address social and global problems that present obstacles to their business.

A key to creating that new model is to partner with nonprofits that share a company's social goals and have organizational assets and challenges that fit with those of the company.

"Every institution, whether for-profit or nonprofit, will have unique assets available to them, and unique limitations that constrain their ability to act," says Margaret Coady, director of the Committee Encouraging Corporate Philanthropy, or CECP. "It's a matter of fitting those pieces together to create solutions for communities."

Read the full article.