A blog in the Guardian discusses how companies can have an impact and way to give back by using more than their pocketbooks. An excerpt:

If you search on Google in the UK for "suicide", you'll see a red telephone at the top of the page alongside the words "Need help?" and the number for the Samaritans.
google image

This probably cost Google very little to arrange, yet is hugely valuable – much more so than a donation of the equivalent cash to the confidential emotional support charity.

So should companies hand out cheques or be more creative with their social engagement? Kurt Hoffman, director of the Institute of Philanthropy, offers a clue when he says "money is the least valuable social change asset".

While the first iteration of corporate social responsibility was often built around handing out donations to local schools and community groups, most companies recognise today that they can be far more effective by using their key skills and non-financial resources to leverage change.

Read the full blog.